
I am going to learn to drive a car as soon as possible."Īn "objective" is a PRECISE (unambiguous) statement of a set of REALISTIC and MEASURABLE targets to be achieved. "I am going to learn to drive"Ī "goal" is a slightly more detailed statement: to increase employment to 90% / to reduce poverty by 1/3 / to increase profits by 10% / to halt the flow of drugs to juveniles &c.

(It may be likened to a wish, a prayer or a hope.) E.g. to reduce poverty / to increase profits / to halt the flow of drugs &c. is to have an educational purpose."Īn "aim" is a broad statement of intent: to provide employment. Purpose, aim, goal &c are all "something that you want to achieve when you do something: "One purpose of the games / one aim of the games / one objective. The difficulty that I have with the 'answer' given here is that the referents (rather than definitions) given for each word can be interchanged and still hold the same general meaning. The reasons that I explore such a question is to help people in organisations cut through the verbiage of 'management' books that cover these terms. | Earlier this year, he achieved his ambition of competing in the Olympic Games. Her ambition was to go to law school and become an attorney. | We met to set the business objectives for the coming year.Īmbition: something that you very much want to achieve in your future career: Their main objective is to halt the flow of drugs. Objective: the specific thing that you are trying to achieve - used especially about things that have been officially discussed andĪgreed upon in business, politics, etc. The company is on track to meet its target of increasing profits by 10%. Target: the exact result that a person or organization intends to achieve by doing something, often the amount of money they want to get a particular amount or total that you want to achieve: The country can still achieve its goal of reducing poverty by a third.

Goal: something important that you hope to achieve in the future, even though it may take a long time: The main aim of the plan was to provide employment for local people.

Purpose: what you want to achieve when you do something the reason you do or plan something, and the thing you want to achieveĪim: something you hope to achieve by doing something:
Aim definition in business Activator#
However I think the explanation from Longman Activator Thesaurus is quite helpful: These words are pretty similar and have only subtle differences and in spoken language many people might not be careful enough to use each of the words correctly.
